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Digital MarketingTop 10 Must-Try Drag-and-drop Email Builders for 2024

Top 10 Must-Try Drag-and-drop Email Builders for 2024

Have you ever wondered why crafting a single email can take companies anywhere from 1 to 4 weeks? In today’s digital age, where time is of the essence, this inefficiency is a hurdle many marketers face. 

Enter drag-and-drop email builders—the game-changers of modern email marketing. As we delve into the top 10 drag-and-drop email builders of 2024, discover how these tools revolutionize the creation process, empowering marketers to design and deploy impactful campaigns with speed and ease.

Essential Factors to Consider in Email Builder Selection

With so many email builders out there, finding the right one can be a bit overwhelming. To help you nail it on your first try, here are a few key factors you should keep in mind:

  1. Design Flexibility and Templates: Ensure the builder allows for extensive customization with templates, fonts, colors, and responsive design capabilities. A variety of pre-designed templates can save time and provide inspiration for your campaigns.
  2. Integration Capabilities: Check if the builder integrates smoothly with your existing tools like CRM systems and e-commerce platforms to streamline your workflow.
  3. Ease of Use: Look for a platform that’s easy to use and navigate, making it accessible for everyone on your team.
  4. Pricing: Consider your budget and look for flexible pricing plans that match your needs, including options for free trials or freemium versions to test before committing.
  5. Customer Support: Reliable customer support is essential. Choose a builder that offers responsive support channels like live chat or email to assist you promptly.

10 Best Email Template Builders in 2024 (Free and Paid)

Blocks

Blocks is a versatile email builder designed to simplify email creation and customization. It features a user-friendly drag-and-drop interface, making it ideal for small and medium-sized businesses. With robust features and a diverse selection of pre-made templates, Block caters to marketers looking to create engaging email campaigns without extensive technical knowledge.

blocks

Key features:

  • AI-driven tools for generating dynamic images and personalized text
  • Intuitive interface for easy email customization
  • Advanced customization capabilities including colors, fonts, and layouts
  • Clean coding without excessive elements
  • Template gallery featuring over 150 ready-to-use templates

Free version: accessible without any features locked behind a payment barrier.

Prices start at just $20, making it an affordable option for users looking to get started with basic features.

Pros:

  • The interface is straightforward, making it easy to create emails quickly.
  • You have extensive customization options, including tools powered by AI for more creative content.
  • There’s a wide selection of templates available, catering to various styles of campaigns.

Cons:

  • Some features can be a bit complex to learn initially.
  • To access all advanced tools, you may need to opt for higher-tier plans.

Stripo

Stripo is an advanced email builder designed to streamline email creation and enhance customization capabilities. It is tailored for marketers and businesses seeking efficient tools to create visually appealing emails without coding expertise.

Key features:

  • Over 1,500 templates are available in the gallery, including both Free and Premium options.
  • Stripo automates personalized images and text in emails using AI, enhancing engagement with targeted content.
  • Integration with Email Service Providers (ESPs) ensures seamless email delivery.

Free version: available, with access to Premium templates requiring a paid account.

Prices begin at $15.

Pros:

  • Stripo offers an intuitive interface for easy email creation and editing.
  • Built-in features enhance team productivity in email marketing.
  • Tools ensure data protection and compliance with GDPR regulations.

Cons:

  • Automation capabilities may require more manual input compared to competitors.
  • Some third-party integrations may need additional configuration.
  • Understanding the full cost of premium features can be complex for users.

TOPOL.io

TOPOL.io simplifies email creation with its user-friendly tools for customization and visual design. It’s crafted for both marketers and designers, offering intuitive features that streamline campaign management and support real-time collaboration.

TOPOL.io

Key features:

  • Simplifies the process of designing responsive emails, perfect for users of all skill levels.
  • Access to over 150 ready-to-use templates (Free and PRO)
  • Easy-to-use and intuitive interface
  • Seamlessly integrates with major ESPs for reliable email distribution and performance tracking.

Free version: available with limited functionality; includes a 14-day trial for PRO and Team plans

Prices start at: $15.

Pros:

  • Ensures emails look good on different devices, enhancing user engagement.
  • Easy-to-use drag-and-drop editor suitable for beginners and experienced users alike.
  • Allows for the creation of engaging emails with interactive elements.

Cons:

  • Some users may find it takes time to fully utilize all advanced features.
  • Advanced features may be limited in the free version, requiring an upgrade to access full functionality.

Beefree

Beefree is an email editor designed to simplify the creation of responsive emails without the need for coding skills. It offers users a straightforward interface with drag-and-drop functionality, making it accessible for marketers and designers alike. Beefree is known for its focus on ease of use and quick email template customization.

Beefree

Key features:

  • Access to a vast selection of 1,500+ pre-designed templates (Free and Premium)
  • Responsive Design that ensures emails look great and function well on various devices.
  • Simplifies email creation and customization without requiring coding skills.
  • Multiple workspaces with customizable options for each

Free version: available with limited features, along with a trial period for premium plans.

Prices start at: $30.

Pros

  • User-friendly interface makes it accessible for both beginners and experienced users.
  • Ensures emails display correctly across different devices.
  • Works well with popular ESPs, simplifying email management.
  • Offers a diverse selection of templates for quick and professional email campaigns.

Cons:

  • May not offer as many advanced features as some competitors.
  • Understanding the full cost of premium features can be challenging.

Unlayer

Unlayer is your go-to platform for email editing, offering powerful tools to craft responsive emails with ease. It’s designed to provide extensive customization options and seamless integration capabilities, making email management straightforward and efficient.Unlayer

Key features:

  • Access to over 1,000 pre-designed email templates (Free and Premium)
  • Integrates smoothly with major email service providers (ESPs) for efficient email management and delivery.
  • Personalize emails uniquely for both desktop and mobile interfaces.
  • Free access to stock photos from Unsplash, Pexels, and Pixabay

Free version: available, with basic features; includes a 14-day trial to explore the tool.

Pricing begins at $20

Pros:

  • Unlayer offers an intuitive design for creating professional emails quickly.
  • Provides robust options for customizing templates, colors, fonts, and layouts to suit diverse marketing needs.
  • Integrates smoothly with major email service providers and tools, enhancing workflow efficiency.

Cons:

  • Some users may find advanced customization features initially challenging to master.
  • Access to all features may require higher-tier subscription plans, which could impact budget-conscious users.

Postcards

Postcards is an advanced email design platform known for its modular approach and seamless real-time collaboration. It offers a diverse range of customizable elements for crafting tailored email campaigns with an intuitive interface and robust toolset, simplifying the creation of responsive emails for both marketers and designers.

postcards

Key features:

  • Ensures emails display perfectly on all devices and email clients.
  • Plugins for Figma, Outlook, and Chrome Gmail
  • Figma-focused interface and tools
  • Provides analytics and reporting for optimizing email campaign performance.

Free version: available with essential features for users to explore.

Pricing begins at $19

Pros:

  • Supports simultaneous team collaboration, enhancing productivity.
  • Offers extensive elements for personalized email templates.
  • Ensures emails display well across devices and clients.

Cons:

  • Advanced features may require time to master.
  • Full feature access may require higher-tier subscriptions, impacting budget-conscious users.

Chamaileon

Chamaileon is an email design platform known for its focus on collaborative email creation and advanced customization capabilities. It aims to simplify the process of designing responsive emails without requiring extensive coding knowledge, catering to both marketers and designers.

Chamaileon

Key features:

  • Accessible 24/7 customer support
  • Customized team assignments to boost collaboration and streamline client approval
  • Real-time collaboration tools similar to those found in Google Docs
  • Unlimited email testing options

Free version: You can use it for free, giving you access to essential features without any cost.

Prices: To get pricing details, simply reach out to us directly via phone or email.

Pros:

  • Facilitates seamless team collaboration in email design, boosting productivity and creativity.
  • Offers extensive customization options for templates, colors, fonts, and layouts to suit diverse marketing strategies.
  • Simplifies responsive email creation for consistent, professional display across devices.

Cons:

  • Initial exploration of advanced features may pose challenges for some users.
  • Full access to features may require higher-tier subscription plans, impacting budget-conscious or smaller teams.

Mailersend

Mailersend‘s robust email builder makes it easy to craft professional and engaging emails. With a user-friendly drag-and-drop interface, customizable templates, and collaborative capabilities, Mailersend ensures streamlined email creation and customization. Marketers and teams benefit from intuitive tools for designing visually appealing campaigns, supported by seamless collaboration features.

Mailersend’s email builder

Key features:

  • Over 90 ready-made content blocks (including special, E-commerce, blog, and social)
  • Templates that adapt to different devices seamlessly
  • More than 100 ready-to-use email templates
  • Automatically generates plain text versions of emails

Free version: accessible, with an option for a trial period.

Prices start at: $30 (includes certain ESP functionalities).

Pros:

  • Easy drag-and-drop functionality for seamless email creation.
  • Diverse options for personalized email designs.
  • Supports real-time teamwork on email campaigns.

Cons:

  • May lack some advanced customization options.
  • Tiers may not be budget-friendly for all businesses.

Tabular

Tabular‘s email builder empowers users to design polished, mobile-responsive emails effortlessly. With its intuitive interface and extensive customization tools, including options for templates, colors, fonts, and layouts, Tabular ensures that marketers and businesses can create visually appealing campaigns tailored to their brand. The platform’s focus on usability and responsive design guarantees that emails render effectively across various devices, enhancing engagement and user experience.

Tabular’s email builder

Key features:

  • No limit on guests, members, and team spaces
  • Full access to a variety of pre-designed templates
  • Cloud-based image storage
  • Easy editing of dynamic content

Free version: accessible with basic features included

Pricing starting from $29

Pros:

  • A User-friendly interface simplifies email creation.
  • Extensive customization options for templates, colors, fonts, and layouts.
  • Ensures emails are mobile-responsive, enhancing engagement.
  • Supports real-time editing and collaborative design.

Cons:

  • The initial learning curve with advanced customization features.
  • Higher-tier subscriptions may be required for full access to advanced features, impacting budget-conscious users.

Klaviyo

Klaviyo is an advanced email marketing platform tailored for e-commerce businesses, offering robust tools for creating, managing, and optimizing email campaigns. It focuses on driving sales and customer engagement through personalized marketing strategies.

Klaviyo’s email builder

Key features:

  • Access to 100+ pre-designed email templates
  • Personalized content through dynamic product feeds
  • In-depth insights into campaign performance, customer behavior, and ROI.
  • Advanced capabilities to target customers based on behavior, preferences, and purchase history.
  • Direct connection to Klaviyo ESP

Free version: Accessible

Pricing begins at: $45, which includes 15,000 monthly email sends.

Pros:

  • Tailored for maximizing sales and customer retention in e-commerce.
  • Streamlines marketing with sophisticated workflows.
  • Seamlessly integrates with major e-commerce platforms and marketing tools.

Cons:

  • Advanced features and customization options may be initially complex for some users.
  • Higher pricing compared to basic email marketing tools, potentially requiring budget adjustments for smaller businesses.

Summary Table: Key Features, Pricing, Pros & Cons

Email BuilderKey FeaturesPricingProsCons
BlocksAI tools, 150+ templatesFree, $20+Easy, customizableComplex features, higher tiers
Stripo1,500+ templates, AI personalizationFree, $15+Intuitive, productiveLimited automation, config issues
TOPOL.io150+ templates, responsive designFree, $15+User-friendly, engagingLearning curve, limited free
Beefree1,500+ templates, responsiveFree, $30+Easy, diverse templatesFewer advanced features
Unlayer1,000+ templates, ESP integrationFree, $20+Intuitive, robustChallenging features
PostcardsModular design, collaborationFree, $19+Team-friendlyLearning curve
ChamaileonCollaboration, unlimited testingFree, contactSeamless, customizableFeature complexity
Mailersend90+ content blocks, stock photosFree, $30+Easy, real-timeLimited options
TabularUnlimited spaces, cloud storageFree, $29+User-friendly, responsiveLearning curve
Klaviyo100+ templates, product feedsFree, $45+E-commerce focusComplex, pricey

Key Takeaways

Now that you’ve learned about the essential features of drag-and-drop email builders and have explored some top recommendations, it’s time to decide. Whether you prioritize ease of use, extensive customization options, or seamless integration with your existing tools, each builder offers unique strengths to enhance your email marketing efforts. From Blocks and Stripo to Klaviyo and Mailersend, these platforms streamline email creation and empower teams to craft engaging campaigns efficiently. Choose based on your business’s specific needs, and you’re ready to elevate your email marketing strategy.

While exploring the top drag-and-drop email builders, it’s also essential to consider The Best Transactional Email Solutions for 2024 to enhance your email marketing strategy.

With drag-and-drop simplicity and robust customization at your fingertips, these tools not only save time but also unleash creativity. Imagine effortlessly designing eye-catching emails that resonate with your audience across devices. Whether you’re a seasoned marketer or just starting, these builders provide the flexibility and power to turn your email campaigns into powerful business assets. Take charge of your marketing goals today and harness the full potential of these innovative email builders!

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