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How a client recouped $80,000 in SEO from one lead

Promotion of a construction company

Client:

«STROY LOGISTICS»

Website:

stroy-log.ru

Business niche:

Hydro and thermal insulation of objects of various scales and purposes in St. Petersburg

The result after 10 months

x4 times

increase in calls from the site

over 2,6 times

traffic growth

4 years

One order paid back the investment for 4 years

$80.000

During the reporting period, the client earned more than $80.000

Request a specialist consultation

Background information

Website: stroy-log.ru

Stroy Logistics' strategy had limited success in organic search:

  • stagnation of traffic from search engines;
  • low conversion: 1-3 applications per day from the site.

The site required significant improvements in technical SEO optimizations. The main goals were to enhance organic results, improve website ranking, and boost conversion rate.

The task was to implement a new digital strategy to enhance organic search performance and optimize the return on investment for SEO services.

Project Features

  • CMS did not meet SEO needs

  • 30+ serious technical errors and slow page loading speed

  • SPAM in internal linking

  • Incorrect regional SEO strategy

Tasks of the project at the start

Increasing
target traffic

Improvement of conversion and site convenience

Enhancement of brand awareness

Increase coverage in regions

Results of our work

  • х10

    Unique Visitors per month

  • х2,5

    Annual Growth

Had 150 unique visitors per month, now it is 1,500 unique per month Became a niche leader

6 times increase in placed orders

graph

How did we achieve success?

Stage 1

Technical audit

We checked the diagnosis of technical problems of the site using 285 parameters. As a result, 78 errors were identified and corrected that affected the indexing of the site by search engines.

260 working hours were allocated for SEO-technical corrections.

These were the main areas of work at the first stage of site optimization

Stage 2

Expanded collection of semantics for maximum coverage of the target audience

To achieve more than 80% coverage of the thorough work, we took a comprehensive approach, focusing on the most significant types of requests:

  • Commercial,
  • Information.

Given the widespread use of hydro- and thermal insulation in various types of premises, we went beyond the standard selection of search queries.

We expanded the semantic core to 450 of the most popular key queries related to typical user problems.

This leads to a significant improvement in the growth dynamics of the site’s position in the promotion process.

Stage 3

Development of the site structure to improve user experience

Based on careful development and clustering of the semantic core, as well as analysis of data on user interests, we decided to:

  • Develop the site structure by adding new sections and subsections reflecting the company’s activities.
  • Create landing pages in landing-page format for each key user task.

We started with the "Company Services" section and expanded its structure from 5 to 50 pages, which significantly improved navigation and accessibility of information for users.

Stage 4

Distribution of links for the month

  • 30

    Crowd Links

  • 15

    Directory Links

  • 15

    Guest Posts

  • 10

    Outreach Backlinks

Stage 5

Publication of customer reviews

To increase the level of consumer confidence in the company, we began to actively publish reviews from our clients. Here's what we did:

  • Collected 56 real reviews from customers

  • Posted reviews on the website in a special section.

  • Published reviews in organization catalogs and on popular construction sites.

As a result, the depth of page viewing on the site increased from 2 to 6.

These measures led to an increase in clicks on links to the site by 1.5 times, which indicates an increase in interest in the company and increased trust from customers.

Иконка - график

We will prepare a traffic forecast and work plan

Thanks to our work:

Organic traffic grew 2 times

Conversion on the site grew 2 times

Increased the amount of traffic from 5 priority regions

Search engine traffic increased by 107%

Project curator

Ramazan Mindubaev

  • Head of the SEO department at the Internet agency TRINET.Group (TOP 5 SEO studios in the Russian Federation)
  • Finalist of the Best SEO Specialist competition according to SerpStat
  • Author of the book “The Bright Side of Website Promotion”
  • Teacher and creator of the RichMarketing School of Lead Generation
  • Community organizer SeoClubSpb
  • Speaker at conferences: Baltic Digital Days, Optimization, SPIC, AdvDays, RIF, RIF+KIB, SEO Conference

Experience in other projects

Online orders increased 6 times

  • +600%

    organic
    traffic

  • x6

    completed
    orders

Hydro and thermal insulation of objects - increase in orders due to increased organic traffic

Learn more

Start with us!

Tell us about your goals, and we'll offer a solution. We will prepare a plan to work with links