How a Change of CMS Increased Traffic
by 2 times
TRAFFIC INCREASED
over 3 months
We doubled traffic and added new technical
possibilities.
possibilities.
Brief
A promo code aggregator website aimed to increase its traffic for key queries.
The aggregator had technical restrictions for optimizing web pages.
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Our Solutions
1. Changing CMS
Because the existing content management system did not allow for adding new blocks to pages, we decided to change the CMS to a more effective one in terms of SEO promotion. We organized the whole process of the site migration: from preparation to results.
We helped migrate the website to a new CMS with wider possibilities.
2. Fixing technical issues
We conducted a technical audit and fixed many technical issues. Among other things, we closed duplicates from indexing, eliminated the generation of low-quality pages, set up the hierarchy of titles, deleted spam reviews, and optimized the site structure.
We fixed the issues the site had before the migration.
3. Optimizing page content
We did some work on internal linking blocks, meta tags, H1 titles, and texts on the pages that could potentially attract the most search traffic. Besides, we added videos and other useful content to the pages.
We also worked on the queries relevant to a particular month. For example, we looked at “promo codes Nike July”. As a result, we came up with the following scheme: on days 1 to 20, we optimized the pages for the current month and, starting from day 21, – for the current plus the following month. This helped improve the position of the site in terms of search queries with the names of months.
We also worked on the queries relevant to a particular month. For example, we looked at “promo codes Nike July”. As a result, we came up with the following scheme: on days 1 to 20, we optimized the pages for the current month and, starting from day 21, – for the current plus the following month. This helped improve the position of the site in terms of search queries with the names of months.
We increased the value of the most traffic-generating pages.
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Results
Only 3 months after we had started working on the project, the traffic increased by 2 times and the growth continued further. The migration to a new CMS helped eliminate technical issues and allowed for new technical possibilities.
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Анастасия Дюбина
SEO-специалист "МногоСна"
Удивительные результаты от СЕО. Перед началом работ трафика на сайт практически не было и отношение к сео было скептическим. Но уже после технических правок стало понятно, что у этого направления огромный потенциал. В итоге команда выполнила базовую оптимизацию, обучила моего нового специалиста и сейчас консультирует по сложным вопросам. Однозначно рекомендую компанию Trinet к сотрудничеству.
CASE STUDIES
Business results you can get
How to get a client worth hundreds of thousands of dollars with SEO
Traffic increased by 2.6 times. The conversion rate on the site increased by 3 times.
How to get a client worth hundreds of thousands of dollars with SEO
Traffic increased by 2.6 times. The conversion rate on the site increased by 3 times.
How to get a client worth hundreds of thousands of dollars with SEO
Traffic increased by 2.6 times. The conversion rate on the site increased by 3 times.
How to get a client worth hundreds of thousands of dollars with SEO
Traffic increased by 2.6 times. The conversion rate on the site increased by 3 times.
How to get a client worth hundreds of thousands of dollars with SEO
Traffic increased by 2.6 times. The conversion rate on the site increased by 3 times.
How to get a client worth hundreds of thousands of dollars with SEO
Traffic increased by 2.6 times. The conversion rate on the site increased by 3 times.