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SEO for Cleaning Company: Boosting Online Presence for Cleaning and Janitorial Services

SEO for Cleaning Company: Boosting Online Presence for Cleaning and Janitorial Services

Standing out from the crowd is essential for any cleaning company looking to grow its client base and increase revenue. But how can you guarantee potential customers find your services before they find your competitors?

The answer lies in SEO. Imagine appearing on the first page of search results when someone searches for “residential janitors” or “commercial cleaners in my area.” This guide will explore the essential SEO strategies tailored specifically for cleaning companies, helping you dominate local search results and outshine your competition.

What is SEO?

Search Engine Optimization (SEO) is optimizing your website and online presence to increase visibility in search engine results pages (SERPs). This involves techniques and strategies to make your website attractive to search engines like Google, Bing, and Yahoo.

A study revealed that websites on the first page of Google search results receive over 90% of clicks, with the top three results garnering the most traffic. Investing in SEO helps cleaning companies rank higher and increase their chances of attracting new clients.

Key components of SEO include:

  • keyword research
  • on-page optimization
  • content creation
  • technical SEO
  • link building

Why SEO Is Important for Cleaning Companies?

It is crucial for cleaning companies, especially for these reasons:

1. Increased Online Visibility: A strong strategy helps your cleaning company appear higher in search results, making it easier for potential customers to find you.

2. Attracting Targeted Traffic: By optimizing for specific keywords related to cleaning services, you attract visitors actively searching for the services you offer.

3. Building Trust and Credibility: Higher search rankings often lead to increased trust from users. Appearing on the first page of search results can establish your company as a reputable and reliable service provider.

4. Competitive Advantage: With many cleaning companies vying for the same customers, a well-executed strategy can give you a significant edge over your competitors.

5. Cost-Effective Marketing: Unlike paid advertising, SEO focuses on organic traffic, which can be more sustainable and cost-effective in the long run.

To help your cleaning company achieve higher rankings in search engine results, it’s essential to implement proven SEO strategies. Here are the best SEO tips to rank effectively:

Find the Right Keywords

Keywords are the terms or phrases users enter into search engines when looking for information, products, or services online. Effective keyword research involves utilizing various tools and techniques to identify these terms and phrases relevant to your business.

This allows you to tailor your website content to match their queries, increasing the likelihood of appearing in relevant search results and driving organic traffic to your site.

Tools for Keyword Research

Several tools can aid in keyword research, providing valuable data on search volume, competition level, and related target words. Some popular tools include:

  • Google Keyword Planner: This free tool by Google allows you to explore phrases related to your business and see their search volume and competition level.
  • SEMrush: Another powerful SEO tool that offers keyword research capabilities, competitor analysis, and keyword tracking.
  • Ahrefs: A comprehensive SEO tool that provides features, including keyword difficulty, search volume, and keyword suggestions.

Identifying Long-Tail Keywords

While generic keywords like “cleaning services” may have high search volume, they also come with high competition. Long-tail keywords, on the other hand, are more specific phrases that target niche markets or particular services.

Examples include “residential cleaning services near me” or “office cleaning company in [City].” Long-tail keywords typically have lower search volume but are easier to rank for and often result in higher conversion rates due to their specificity.

Choosing Location-Based Keywords

For local cleaning companies targeting specific geographic areas, incorporate location-based keywords. These include terms like “cleaning services in [City]” or “house cleaning company near me.” This increases your chances of appearing in local search results when users search for cleaning services in their area.

Popular Keywords Cleaning Company Clients Use

Search QueryQuery Frequency
Cleaning services18,000/mo
House cleaning14,800/mo
Maid services12,100/mo
Office cleaning9,200/mo
Carpet Cleaning8,100/mo
Window cleaning6,000/mo
Professional cleaners6,500/mo
Residential cleaning5,900/mo
Commercial cleaning4,300/mo
Janitorial services3,600/mo

Conduct On-Page SEO

On-page SEO refers to the optimization of individual web pages. By implementing on-page SEO best practices, you can ensure your website content is relevant, valuable to users, and optimized for search engines. Here’s how to effectively conduct it:

Optimizing Title Tags and Meta Descriptions

Title tags and meta descriptions are HTML elements that provide concise summaries of a web page’s content. Optimizing these with relevant keywords and compelling copy can improve click-through rates and search engine rankings.

Your title tags should be less than 60 characters, and your meta descriptions should be less than 155 characters.

Ensure that each page on your website has a unique title tag and meta description that accurately reflects its content and includes targeted keywords. You can see an example below:

source: obsessivecleaning.com

Using Header Tags (H1, H2, H3)

Header tags, such as H1, H2, and H3, help organize the structure of your content and provide hierarchical information to search engines. Use header tags strategically to break up content into sections and include targeted keywords in your headings.

Remember that the H1 tag should typically contain the main focus keyword for the page, while H2 and H3 tags can be used for subheadings and additional keywords.

source: forbes.com

Image Optimization Techniques

Optimizing images is essential for both user experience and SEO. Compress images to reduce file size and improve page load times. Use descriptive filenames and alt text to provide context to search engines and visually impaired users. Including relevant keywords in your image, and alt attributes can also improve your page’s relevance for those keywords.

Internal Linking Strategies

Internal linking involves linking to other pages within your website. This helps search engines discover and index new pages, as well as distribute link equity throughout your site. Identify relevant anchor text and link to related pages or blog posts within your content. Be sure to use descriptive anchor text that provides context to both users and search engines.

source: whiteglovecleaner.com

Create Quality and Relevant Content

Keeping your website updated with fresh content signals to search engines that your site is active and relevant. Engaging content resonates with your audience’s interests, addresses their pain points, and encourages visitors to stay longer on your site, improving dwell time and reducing bounce rates.

Here are ways how to make content that can boost your SEO:

Blogging for SEO

Regularly posting blogs with practical cleaning tips and advice positions your company as an authority in the industry. Share the latest news and trends in the cleaning industry to keep your audience informed and engaged.

Additionally, addressing frequently asked questions in your blog posts can provide helpful information and improve your chances of appearing in search results for those queries.

source: nybrite.com

Local SEO Content

For local SEO, create content that specifically targets the geographic areas you serve. This can include pages or blog posts focused on cleaning services in particular cities or neighborhoods.

Develop individual pages for each location you serve, optimizing them with location-based keywords. Writing about local events, sponsorships, or community involvement helps you connect with your local audience.

Creating Service Pages

Service pages are essential for showcasing the various cleaning services your company offers.

Here are key elements to include:

1. Clear and Descriptive Titles: Use titles that clearly describe the specific service.

2. Detailed Service Descriptions: Provide comprehensive overviews of each service, including the scope of work, benefits, and special features.

3. Pricing Information: Include pricing details or options to help potential customers make informed decisions.
High-Quality Images/Videos: Use professional images or videos that demonstrate your services in action.

source: nychousecleaners.net

4. Call-to-Action (CTA): Include a clear CTA, such as “Request a Quote” or “Schedule a Service,” to encourage conversions.

5. Contact Information: Make it easy for visitors to contact you with questions or to book a service.

6. Customer Testimonials: Add testimonials or case studies related to the specific service to build trust.

source: maidsailors.com

Prioritize Technical SEO

Ensuring that your cleaning company’s website is technically optimized improves visibility in search engine results and provides a seamless user experience. Technical SEO involves addressing the underlying technical aspects of your website to ensure it is easily accessible and understandable by search engines. Here are key areas to focus on:

Website Speed Optimization

Site speed directly impacts user satisfaction, with studies showing that 40% of visitors will abandon a website if it takes more than three seconds to load. Moreover, search engines like Google use site speed as a ranking factor, favoring faster-loading websites in search results. To ensure your website loads quickly, consider implementing these techniques:

  • Compress Images: Reduce image file sizes to improve loading speed without sacrificing quality.
  • Minimize HTTP Requests: Limit the number of elements on each page to reduce load times.
  • Enable Browser Caching: Store certain elements of your site in visitors’ browsers to speed up subsequent visits.
  • Optimize Code: Minify CSS, JavaScript, and HTML to remove unnecessary characters and improve load times.

You can measure and track your website’s performance in terms of speed, user experience, and other key metrics, you can utilize Google’s Core Web Vitals.


Responsive design allows your website to adapt to various screen sizes and devices. Prioritizing mobile optimization, especially with mobile-first indexing is more prevalent as search engines prioritize mobile-friendly websites. Ensure your website incorporates touch-friendly elements to make buttons and links easily clickable on touchscreens.

Secure Sockets Layer (SSL) Certification

Securing your website with an SSL certificate is essential for protecting user data and boosting search engine rankings. Implementing HTTPS encryption is key, as it encrypts data transmitted between your website and visitors’ browsers. Displaying trust indicators, such as security badges or SSL certificates, can help build trust with visitors and reassure them of their safety when browsing your site.

XML Sitemaps

These sitemaps provide valuable information about the structure and hierarchy of your site, helping search engines understand the importance of each page. By creating and managing XML sitemaps, you can ensure that all relevant pages are crawled and indexed.


These files instruct search engine crawlers on which pages or directories should be crawled and indexed and which should be excluded. While robots.txt files are not foolproof and are more of a suggestion than a directive, they can still play a valuable role in controlling how search engines interact with your site.

Use the robots.txt file to specify any pages or directories you do not want search engines to crawl or index.

Ensure that important pages, such as your homepage and key landing pages, are not blocked by the robots.txt file.

Fixing Broken Links

Regularly check your website for broken links using tools like Google Search Console or other SEO tools.

Redirect or fix broken links using 301 redirects to guide users and search engines to the correct pages. Alternatively, update URLs to fix broken links, ensuring users can access the intended content without encountering errors.

Structured Data Markup

Add structured data, such as schema markup, to your website to provide additional context to search engines about your content. This markup helps search engines interpret your content more accurately.

Utilize local business schema to provide detailed information about your cleaning company, including address, phone number, and business hours. This can enhance your local search presence, making it easier for potential customers to find and engage with your business. Here’s an example:

Optimize for Local SEO

Local SEO is crucial for cleaning companies, as it helps you reach potential customers in your geographic area. By optimizing your website for local search, you can increase your visibility to people searching for cleaning services nearby. According to Google, 46% of all searches have a local intent, highlighting the importance of local SEO for attracting customers specifically looking for services in their area.

Claim and Optimize Your Google My Business Listing

A well-optimized GMB profile can significantly enhance your visibility in local searches and attract more clients. Ensure your GMB profile is complete with accurate information and leverage the following steps:

  • Complete Your Profile: Include your business name, address, phone number, and hours of operation.
  • Add Relevant Categories: Select categories that accurately describe your business and services.
  • Write a Detailed Business Description: Highlight your services, expertise, and unique selling points in a comprehensive and engaging description.
  • Upload High-Quality Images: Add images of your business, services, and team to make your profile more appealing.

Local Citations

Build local citations by listing your business in online directories, local chamber of commerce sites, and industry-specific directories. Each citation should include accurate NAP information to reinforce your business’s location and improve local search visibility. High-quality local citations can boost your credibility and authority.

source: yelp.com

Customer Reviews and Ratings

Encourage satisfied customers to leave positive reviews on platforms like Google, Yelp, and other review sites. Respond to reviews to show that you value customer feedback and are committed to providing excellent service. High ratings and positive reviews can significantly impact your local search rankings and attract more local customers.

Acquire Quality Backlinks

Backlinks are links from other websites that point to your site, signaling to search engines that your content is valuable and trustworthy.  According to a study by Moz, backlinks are one of the top three ranking factors in Google’s search algorithm. High-quality backlinks can significantly boost your online visibility and attract more local clients.

These are some methods you can use to gain external links:

1. Create High-Quality Content

When your content provides value, other websites are more likely to link to it. Focus on creating content that answers common questions, offers expert insights, or provides unique perspectives in the cleaning industry.

2. Guest Blogging

This involves writing articles for other websites in your industry. Reach out to reputable cleaning or home improvement blogs and offer to contribute valuable content.

3. Build Relationships with Industry Influencers

Engage with influencers on social media, participate in industry events, and collaborate on content projects. When influencers recognize your expertise, they are more likely to link to your site in their content.

4. Submit to Local Directories and Industry-Specific Listings

Submitting your website to local business directories and industry-specific listings can help you acquire quality backlinks. Ensure your business is listed in relevant directories such as local chamber of commerce websites and cleaning service directories.

5. Use Effective Anchor Text

Anchor text is the clickable text in a hyperlink. Using effective anchor text in your backlinks helps search engines understand the context of the linked page. Ensure your anchor text is relevant to the content it’s linking to and includes important keywords when appropriate.

6. Monitor and Disavow Low-Quality Backlinks

Regularly monitor your backlink profile using tools like Google Search Console or other SEO tools. Identify and disavow low-quality or spammy backlinks that could harm your site’s reputation and search rankings.

To illustrate the importance of quality backlinks, here is a screenshot of a website’s “best-linked pages” using Ahrefs, showing which pages have earned the most valuable links from other sites.

Monitor and Analyze Results

These techniques help you understand what’s working and what needs improvement. By regularly reviewing your website’s performance, you can make data-driven decisions to enhance your SEO strategy. Here are some key practices to effectively monitor and analyze your results:

1. Utilize Google Analytics

This powerful tool provides insights into your website traffic and user behavior. Use it to track key metrics such as organic traffic, bounce rates, and conversion rates. Set up goals to measure specific actions you want visitors to take, such as filling out a contact form or signing up for a newsletter.

2. Analyze Backlink Profile

A healthy backlink profile is essential for maintaining strong search engine rankings. Use tools like Ahrefs, Moz, or SEMrush to monitor your backlinks. Check for any new backlinks or any that may have been lost. Additionally, look out for low-quality or spammy backlinks that might harm your site’s authority and disavow them if necessary.

3. Review Google Search Console Data

Google Search Console provides valuable information about how your website is performing in Google Search. It shows data on search queries that bring traffic to your site, the pages that receive the most clicks, and any technical issues that might be affecting your performance. Regularly review this data to identify opportunities for improvement.

4. Set Up Regular SEO Audits

Performing regular SEO audits helps you stay on top of your website’s health and performance. An audit can identify any technical issues, content gaps, or areas for improvement. Use a comprehensive SEO audit tool or consult with an SEO expert to conduct thorough audits periodically.


Throughout this guide, we’ve explored the fundamental aspects of SEO for cleaning companies, from understanding the importance of SEO to implementing key strategies such as:

  • keyword research
  • on-page optimization
  • local SEO
  • acquiring quality backlinks
  • monitoring and analyzing your SEO efforts.

Remember that SEO is an ongoing process that requires dedication, patience, and adaptation to changing algorithms and trends. By staying informed about best practices, regularly updating your website with fresh content, and engaging with your audience, you can establish a strong online presence and position your cleaning company for long-term success.

Start implementing these SEO techniques today and watch as your website climbs the search engine rankings, driving more traffic, leads, and ultimately, more business opportunities for your cleaning company.