Is unique content important
for traffic
growth?
for traffic
growth?
1000
CREATED AND POSTED AUTOMATICALLY
936%
SEARCH ENGINE TRAFFIC GROWTH DUE TO THE NON-UNIQUE CONTENT
We’ve tested and verified the hypothesis
Brief
We created an information construction portal as a project for testing SEO hypotheses. We took a standard approach to developing the project: selected themes for future articles, selected semantic queries, wrote and posted unique articles. The link mass grew naturally; we carried out no additional work to increase it.
When the project was 2 years old, we decided to check the hypothesis: how important was unique content and was traffic growth possible on an information resource with non-unique content?
When the project was 2 years old, we decided to check the hypothesis: how important was unique content and was traffic growth possible on an information resource with non-unique content?
Spoiler
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Our solutions
1.Parsed themes for articles
We found 20 construction portals and made a list of their pages and H1 headings. We used H1 headings as themes for our future articles and key queries at the same time.
We selected themes and key queries
2. Developed our own article generator
Operating principle: the program opened search results for a key query – it collected articles from the top 10 results into its database and rated each post’s design on a scale of 1 to 5.
The lowest score was given to articles without subheadings and paragraphs, with short texts, without images, tables, lists, videos, and other blocks that improve the webpage quality.
The lowest score was given to articles without subheadings and paragraphs, with short texts, without images, tables, lists, videos, and other blocks that improve the webpage quality.
We developed an article generator and gave each article a grade
3. Increased content value
Hypothesis: if articles with low-quality design are ranked among the top 10 of search results, the same texts can take even higher positions after we enhance their design.
As a result, we automatically improved over 1,000 of low-ranked articles. We have added:
As a result, we automatically improved over 1,000 of low-ranked articles. We have added:
We revised the articles with low scores and posted over 1,000 articles on the website
- subheadings
- lists
- table
- videos fromYouTube
- images from public sources.
We linked each article to a certain category and posted them on the site.
~
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Results
We assessed the results and monetized the website
Then, we added outgoing links to monetize the site. We added no new articles and suspended any SEO improvements of the project. Indeed, the website quality deteriorated and the traffic from search engines plummeted:
unique articles in the semi-automatic mode
We used the similar approach to select themes for the articles. This time, we took the top 30 articles for each key query. Of 30 obtained publications, we made one unique article using the GPT-3 algorithm-based generator.
We added tables, images, videos, and other elements that increased their quality. Thus, we prepared and posted about 400 unique articles. Traffic began to grow again, but at a much slower pace:
We added tables, images, videos, and other elements that increased their quality. Thus, we prepared and posted about 400 unique articles. Traffic began to grow again, but at a much slower pace:
400
Conclusion
We continue working on the project. So far, we can confirm that:
- it takes a long time to promote new sites only by posting new articles;
- SEO-optimization of external factors can accelerate the process;
- you can promote a site with non-unique content only if the site has a good history and originally was made as a website for people;
- if you add too many outgoing links without developing the site, the traffic decreases;
- you can’t rapidly increase traffic by adding unique content, if search engines pessimized the site for placing a lot of outgoing links.
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Mark Wolberg
Founder
Хочу выразить искреннюю благодарность всей команде проекта за отличную и результативную работу с нашим проектом. Особенная благодарность руководителю проекта Миндубаеву Рамазану, за нестандартный подход, оперативное принятие решений, подробные объяснения о происходящем на проекте. И главное за результат!
CASE STUDIES
Business results you can get
How to get a client worth hundreds of thousands of dollars with SEO
Traffic increased by 2.6 times. The conversion rate on the site increased by 3 times.
How to get a client worth hundreds of thousands of dollars with SEO
Traffic increased by 2.6 times. The conversion rate on the site increased by 3 times.
How to get a client worth hundreds of thousands of dollars with SEO
Traffic increased by 2.6 times. The conversion rate on the site increased by 3 times.
How to get a client worth hundreds of thousands of dollars with SEO
Traffic increased by 2.6 times. The conversion rate on the site increased by 3 times.
How to get a client worth hundreds of thousands of dollars with SEO
Traffic increased by 2.6 times. The conversion rate on the site increased by 3 times.
How to get a client worth hundreds of thousands of dollars with SEO
Traffic increased by 2.6 times. The conversion rate on the site increased by 3 times.