How to become
a leader in e-commerce
for 5 months
85%
KEYWORDS IN TOP-10
230%
GROWTH IN ORGANIC TRAFFIC
X3 organic traffic from Google
Info
Online store of beds, mattresses, pillows and blankets. At the time of the start of work, most positions are outside the TOP-10 of the Google search engine.
The task is to increase organic traffic from Google and improve the qualifications of the client's SEO specialist with the help of the JetTrinet team.
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Plan
1. Technical optimization
We set up the functionality of the product filter in the mobile and desktop versions. Removed duplication of information in the filter and quick order form. Added product sizes and footer content to the HTML code of the page.
Tools we used: Google Search Console, Google Mobile First, User-Agent Switcher, Web Developer.
Tools we used: Google Search Console, Google Mobile First, User-Agent Switcher, Web Developer.
We looked at the site through the "eyes" of search engines and corrected technical errors.
2. Structure correction
Found over 300 000 low-quality pages with zero traffic and no growth potential. We set up 301 redirects to the upper categories and closed some of the pages with the noindex meta tag.
Tools we used: NetPeak Spider, Key Assort, Key Collector.
Tools we used: NetPeak Spider, Key Assort, Key Collector.
Found and fixed low quality pages
3. On-page optimization
We compared the catalog and product cards with competitors in 200+ parameters. We expanded the description and specs of products, added reviews, optimized the text and set up the links between the pages.
Product card before optimization:
Product card after optimization:
Product card before optimization:
Product card after optimization:
Improved the quality of content in the catalog and product cards
4. Blog improving
Some keywords have information intent. There is no reason to miss such traffic! We have posted articles with product selection tips, ratings and product comparisons. Added tables, videos and images to make the content as useful as possible. To convert information traffic into clients, we added links to the goods and feedback forms.
Prepared topics and content for information pages
5. Link building
We placed useful and interesting content on thematic sites, adding links to the site being promoted. An effective method for both SEO and PR promotion.
Placed links from quality thematic websites.
6. Training of client specialist
To maintain the achieved results, we trained the client's SEO specialist. Based on the results of the training, a promotion plan was drawn up, which should help the company in further development.
Trained the client's SEO specialist
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Get personal recommendations for increasing organic traffic
Results
keywords in TOP-10 Google
Thanks to the analysis, the errors correction, expanding the site structure and link building, it was possible to improve the visibility of the site several times.
x4
traffic growth from Google
Increasing the visibility of the site allowed more users to find the client's online store and allow them to buy the products they were looking for.
230%
Conslusion
The JetTrinet team helped to increase organic traffic from the Google search engine by 3 times in 5 months. Based on the Pareto principle, we chose 20% of the pages that bring 80% of the traffic to optimize them first. To support the results achieved, the customer's SEO specialist was trained by our team and received a development plan to strengthen the site in the future.
Get personal recommendations for increasing organic traffic
LET'S START
GROWING YOUR TRAFFIC!
GROWING YOUR TRAFFIC!
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Анастасия Дюбина
SEO-специалист "МногоСна"
Удивительные результаты от СЕО. Перед началом работ трафика на сайт практически не было и отношение к сео было скептическим. Но уже после технических правок стало понятно, что у этого направления огромный потенциал. В итоге команда выполнила базовую оптимизацию, обучила моего нового специалиста и сейчас консультирует по сложным вопросам. Однозначно рекомендую компанию Trinet к сотрудничеству.
CASE STUDIES
Business results you can get
How to get a client worth hundreds of thousands of dollars with SEO
Traffic increased by 2.6 times. The conversion rate on the site increased by 3 times.
How to get a client worth hundreds of thousands of dollars with SEO
Traffic increased by 2.6 times. The conversion rate on the site increased by 3 times.
How to get a client worth hundreds of thousands of dollars with SEO
Traffic increased by 2.6 times. The conversion rate on the site increased by 3 times.
How to get a client worth hundreds of thousands of dollars with SEO
Traffic increased by 2.6 times. The conversion rate on the site increased by 3 times.
How to get a client worth hundreds of thousands of dollars with SEO
Traffic increased by 2.6 times. The conversion rate on the site increased by 3 times.
How to get a client worth hundreds of thousands of dollars with SEO
Traffic increased by 2.6 times. The conversion rate on the site increased by 3 times.